Every optometry startup needs marketing.

But not every startup needs a $40,000 agency package.

In Part 7, we discuss what effective startup marketing actually looks like — and how to avoid overpaying for services that don’t align with your goals.

We cover:

• The foundational marketing pieces you truly need
• Why branding consistency increases long-term practice value
• How retail vs. office locations impact brand strategy
• Why marketing must evolve as your practice grows
• How to think about marketing as an ongoing percentage of revenue

We also tackle a bigger conversation around consultants — particularly those who claim to guide the entire startup process.

Understanding where a consultant adds value — and where they don’t — is critical. Practice consultants can be powerful for operations and revenue optimization, but they are not automatically experts in lease negotiation, site selection, or construction management.

As an optometry owner, you are becoming a business owner.
And business owners must understand every advisor’s lane.