In Episode 16 of "The Vet'ed Podcast," hosted by Steven Hermann and Kale Flaspohler, the conversation focuses on effective strategies for marketing veterinary practices. They discuss how traditional marketing methods like billboards or newspaper ads aren't as effective in the veterinary space. Instead, they emphasize the importance of networking, client retention, and forward booking as key components of a successful marketing strategy. 

They also highlight the role of customer experience, starting from the moment clients enter the clinic, in shaping a practice's reputation and building long-term relationships. The episode further touches on the potential impact of using social media, especially TikTok, to showcase the clinic’s culture and engage clients in a more personable way. Throughout the episode, they share practical insights on growing and sustaining a veterinary business, using both innovative marketing approaches and strong client service.