In this episode, I have the honor to talk to Ida Azefor Eyong, the founder of Ida Azefor Financial Coaching and host of "The Reason You're Broke". We talk about her drive to bring financial literacy to our community and the world at large. She shares her motivation for doing this and calls on our listeners to be more financially aware and learn to take care and use the money we have seen, right. She also reminds us that we can't work hard, earn well and still live broke. [00:01 – 02:50] Opening Segment

• Introduction

[02:50 – 07:35] About Our Guest (Ida) - Personal & Professional

• Introducing Ida and Work
• The decision to go into financial coaching
• Her personal journey with money

[07:35 – 13:56] Challenges About Financial Coaching

• The challenges she faces in the line of coaching
• Why People don't like talking about their money
• Learning to say "NO" to people
• Making difficult decisions with your money

[13:56 – 30:23] Solving The Problem of Being Broke

• The problem Ida is solving with her financial coaching
• Our societies approach and habits with money
• The investment into financial education
• Knowing what you're doing wrong
• Reading books about money
• The power of imagination

[30:23 – 49:55] Our Community & Myths About Money

• How we approach retirement
• How we approach credit
• The Getting Rich Schemes
• We need to talk about Life Insurance

[49:55 – 53:38] Final Words

• Ida share inspiration
• How to find Ida
• Solange share last words

Tweetable Quotes:

"In our community, people are a shame to talk about money - how much they make, how they use it, and the eagerness to learn about how to become financially independent." – Ida Azefor

"In our community, we keep thinking financial freedom will just come to us, but listening to you shows that we need to think, read, plan, and work to become financially free." – Solange Che

"I have a Ph.D. I am not using, and am educated in soo much that isn't putting money in my pocket. But what self-education is what took me into I.T so I agree we need to read and educate ourselves a lot especially when it comes to money." – Solange Che

"If you don't know how money works, if don't have boundaries, and if you don't have a solid foundation - you are going to be broke no matter how much you earn." – Ida Azefor

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Also, you can connect with Solange Che on Facebook (@Solange Che) and Instagram (@solangeche1).

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