PIMedia CEO and marketing expert Debbie Harris joins hosts Spencer Horn and Christian Napier to discuss how organizations can use LinkedIn to build relationships of trust with clients and colleagues to grow their business (recorded May 26, 2020).

Chapters:
00:00 PG | A zoo visit / Debbie introduction
06:22 Q1 | Providing value through LinkedIn / profiles
14:43 Q2 | Personal and company profiles
20:32 Q3 | Messaging / DYI or outsourcing?
28:06 Q4 | Your audience / authenticity
35:32 OT | The goal is the call