This week on Sole Talk Podcast (Episode 16), Duch and Byrd Brook sit down with John—a certified sneaker/culture vet and the homie who helped bring Air Forces back into rotation. We get into Nike’s “Color of the Month” era, how sneaker culture changed from “New Jordan Day” to releases every week, and why being patient (and hunting discounts) is a true superpower.

We also talk Air Max 1 classics, doubling up vs. letting pairs go, how working retail taught the real game, what’s corny in sneaker culture right now, and why Milwaukee style deserves way more credit in the sneaker + fashion conversation. Plus, we touch on All-Star season, the NBA moves, and what’s next for the city’s sneaker scene.

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