In this episode, Rick Bell dives into one of the most powerful — but often underappreciated — tools in custom homebuilding: the mockup. 

Whether built in the field or experienced virtually, mockups help owners, architects, and builders test details, refine designs, and avoid costly mistakes before full-scale construction begins. 

From unique roof overhangs to stone transitions and virtual walk-throughs, Rick explains how mockups bring creative visions to life while protecting budgets, schedules, and peace of mind. 

What You’ll Learn 

• Why physical mockups are critical for testing bespoke architectural details. 
• Real-world examples of mockups that revealed design and construction challenges. 
• The rise of virtual mockups and VR walk-throughs, using tools like Revit, Twinmotion, Lumion, Unreal Engine, and Meta Quest headsets. 
• How technology helps owners visualize finishes, lighting, and spatial flow—reducing decision fatigue and avoiding expensive changes later. 
• The future of mockups, including AI-driven design combinations and immersive simulations. 

Glossary of Terms

• Mockup – A small-scale or partial construction model used to test architectural details, materials, and systems
• Oil Canning – A visible waviness or rippling effect that occurs in flat metal panels, often seen in roofing or siding. 
• Reglet – A small, often metal channel or groove used to create clean transitions between dissimilar materials such as stone, stucco, or roofing. 
• Cumaru – Also known as Brazilian teak, a dense, durable hardwood often used for exterior decking and cladding. 
• Ashlar Pattern – A masonry layout in which stones are cut into uniform shapes and set in horizontal courses for a clean, structured appearance. 
• Field Mockup – A physical section of a wall, roof, or detail built on-site to test materials, finishes, or construction methods. 
• Virtual Mockup – A digital 3D model of a home that allows owners and designers to preview materials, layouts, and lighting conditions 
• VR Walk-Through – An immersive experience using virtual reality headsets that lets owners explore their future home in a realistic environment. 

Listen & Subscribe

🎧 Spotify: https://open.spotify.com/show/4LzDQNSaAk15tm1rM8J6eo

🍎 Apple: https://podcasts.apple.com/us/podcast/the-insiders-guide-to-custom-homes/id1815798115

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Resources & Links

• Landmark Custom Homes: https://www.landmarkcustomhomes.com
• Instagram: https://www.instagram.com/homesbylandmark
• LinkedIn: https://www.linkedin.com/in/rick-bell-lch
• Email Rick: [email protected]...