The Conversions Podcast - Learn Conversion Rate Optimization and Landing Page Optimization Strategies

Episode 16: Neuromarketing and Conversions with Roger Dooley

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Roger Dooley, the author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing and a very experienced direct marketer joins us for this value-packed episode of The Conversions Podcast to discuss Neuromarketing and how it can affect website conversions.

Episode Corrections
  • I stated on the episode that Don’t Make Me Think, Revisited: A Common Sense Approach to Web Usability is in the 2nd Edition. This book is actually now in the 3rd edition (published January 3, 2014).
    • Episode Links
    • Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions (Book)
    • Unconscious determinants of free decisions in the human brain (Academic Paper)
    • Fluency Heuristic
    • The Easy Path to Persuasion (Article by Roger on Cognitive Fluency)
    • Don’t Make Me Think, Revisited: A Common Sense Approach to Web Usability (3rd Edition) (Book)
    • Roger Dooley’s Persuasion Slide Model
    • BJ Fogg’s Behavior Model
    • BJ Fogg’s Behavior Grid
    • Influence: The Psychology of Persuasion (Book)
    • Thinking, Fast and Slow (Book)
    • Rocket Surgery Made Easy: The Do-It-Yourself Guide to Finding and Fixing Usability Problems (Book)
    • The Buying Brain: Secrets for Selling to the Subconscious Mind (Book)
    • Optimizely (Testing Tool)
    • Card Sorting (Usability Technique)
      • Roger Dooley’s Book
      • Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing (Book)
        • Contact Details for Roger Dooley
        • RogerDooley.com
        • Neuromarketing Blog
        • Dooley Direct LLC
        • Brainy Marketing by Roger Dooley on Forbes
        • Roger Dooley on Twitter: @rogerdooley
        • Roger Dooley on LinkedIn
        • Roger Dooley on Google+

          • The post Episode 16: Neuromarketing and Conversions with Roger Dooley appeared first on The Conversions Podcast.

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          The Conversions Podcast - Learn Conversion Rate Optimization and Landing Page Optimization StrategiesBy Francis Teo