In this episode of the Strive podcast, we host Dr. Nithin Adappa, an accomplished rhinologist and skull-base surgeon from Penn Medicine. In this episode, we delve into the details of Dr. Adappa's path into medicine, his specialized work in skull-base surgery, and his role in integrating marketing within healthcare. As the director of marketing strategies in his department, he brings a unique perspective on how strategic communication is essential in modern patient care. Tune in to gain insights into the practical aspects of healthcare marketing and clinical practice.

00:00 Introduction and Welcome

00:45 Dr. Adappa's Journey into Medicine

02:05 Choosing a Specialty and the Role of Technology

03:18 Understanding Chronic Rhino Sinusitis

04:06 Day-to-Day Practice and Innovations in Skull Base ENT

05:36 The Impact of Reimbursement on Innovation

10:14 The Future of Pediatric Skull Base Surgery

14:44 The Role of Marketing in Medicine

19:12 Improving Patient Access through Website Overhaul

23:20 The Future of Digital Marketing in Healthcare