This live recording was made during the March instalment of AWENiteTO - a monthly event presented at main campus in downtown Toronto.

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Qasim Virjee 0:17

Welcome back to this the 16th episode of the start well podcast, I'm start was founder and CEO Qasim Virjee. And once again, I'll be bringing some interesting voices to the mic. The recording which you're about to listen to was captured last night live as part of our new realities programming channel, through 2019, you'll be able to come to start well as well as tune in to our various media channels online to hear voices from augmented reality, virtual reality, and whatever else the kids are calling it. Anything that essentially is questioning using technology to question kind of our understanding of subjective and objective realities. In partnership with organizations like augmented world expo and the AWB night to chapter, which this event was held in partnership with last night, and the Canadian film Center's Media Lab, the series that we're calling new realities that start well, will bring together all sorts of people from C suite executives at corporations that are developing technologies and placing them in consumers hands to technologists, hackers, futurists, innovators that are creating innovations that startups are using to investors in this space who have a lens on what the commercial viability of this sector is to all sorts of other people. Last night's interactive panel on the topic of augmented reality in retail was moderated by Amanda Cosco, the founder of electric runway and features Charles burn the CEO of patio interactive, Farina contractor, the head of Walmart's innovation community and Matt McPherson who is the CEO of quantum capture. As always, we invite you to come back to start well, Ko to find out more information about our community how you can join us as a member on campus on King Street West in Toronto, or virtually. So head over to start with CO slash programming to find out what events are happening. And you can also go to start well.co/communitytoreviewmediathatwascapturedatourvariouseventsandanevenliveinstudiowhen We've done recordings in person with people. Alright, I'll leave you to the conversation and welcome any feedback you could drop me an email as always, to Qasim that's QA si M at start well.com Hi, everybody,

Amanda Cosco 2:44

and welcome. My name is Amanda Kasco. From electric runway, I am a journalist and entrepreneur focused on the intersection of fashion and technology. And I created a little bingo game for our panel tonight. So on your seats, or if you were lucky enough to receive a bingo card from me when you walked in. Those are kind of the AR and retail buzzwords. And so if you hear us say one of those buzzwords use something to mark the word. And the first person to get a line is going to get a prize. And then the next person to get I think a box around the outside will get a prize. So for prizes tonight, I have two wearable tech items. So this is just to keep everything, you know, spicy and interesting.

Fareena Contractor 3:32

Why is Walmart a buzzword?

Amanda Cosco 3:35

Because you're gonna say it because we know you're gonna say it done. So before I get my panelists here to introduce themselves, I'll just say, you know, we've seen augmented reality being used in fun and games and in filters for popular apps like Snapchat and Instagram. But what is its role in retail? That's what we're here to talk about t