Today in the LTI Studio, Adam Deflorian is joined by Michael Crawford, the new CEO of Baillie Lodges and Tierra Hotels, for a conversation about combining authentic adventures with team members fueled by passion and expertise for getaways to some of the most remote destinations in the world. 

Key topics include:

• Goals for the brand moving forward, including work on a refreshed singular brand name for the portfolio by the end of the year.

• What a journey through the Australian countryside looks like within the diverse range of Baillie properties.

• Strategies on developing property teams to surprise and delight guests, creating generational brand loyalty. 

• Stories from Mike’s background as the former President of Four Seasons Hotels & Resorts and a Senior Executive for The Walt Disney Company.

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Produced by Brenna Darling and Chase Gohl, 2025