In this episode of BUILD St. Louis, host Kerry Smith speaks with Ron O'Connor, owner of O'Connor and Partners, about reputation management in the architecture, engineering, and construction industries. Ron defines reputation management as the process of managing a firm's reputation as an asset and emphasizes the need for a long-term and proactive plan to manage reputation. He also shares insights on crisis management best practices, including the role of spokespeople and the messaging strategy during a crisis, as well as the importance of legal counsel in developing a crisis communication plan.

For more information, visit www.informationworks.org