Brand Archetypes

Episode 16 – The Neighbor Archetype


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Let’s talk about our neighbors. You know, the ones that you know so well so you’ve given them a key to your house. They feed your goldfish and water your plants while you are away. Yeah, those people. The Neighbor Archetype is a popular one because it is low-key, friendly and trustworthy based on familiarity.…
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Brand ArchetypesBy Kevin Skarritt & Amy Zander

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