Steve Adams has spent his career helping people, companies, charities and churches become persuasive - because persuasion is the bread and butter of progress. When you communicate, how clear are you on what prompts response in their brain? In 2017 Steve published a book called CentreBrain which identifies how communication prompts, and harnesses the normally subconscious Limbic brain.

Steve works with a range of people, organisations and charities helping them apply the prompts and principles to their communications, brand and story. In this episode, Steve explains how the CentreBrain works and how you can be more effective as a leader in communication by understanding this.