What does that mean? Think about any sports contest. Whether it is baseball,

football, or any other competition, there is only one winner. Second place is

only the first loser. But financial success is not like that. Think about Apple

Computer, the most valuable company in the world as I am writing this. One

of the reasons that Apple is so successful is that it has created platforms for

apps on which independent developers can produce and distribute apps that

can make their creators very wealthy very fast.

But consider this: everytime one of those app developers creates a successful

app, Apple computer gets richer. But this is the important distinction. Apple

does not get rich by making the app producer poorer. It gets rich by making

the app producer richer. This is the exact opposite of a zero sum game. It is a

game in which success by one party increases the success and wealth of the

other. That is how business in a free society works at its best.