It’s Simply Life

Episode 161: Techniques to Building a Magnetic Brand Story

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I am absolutely thrilled to revisit one of the standout episodes from this year! As the first episode I recorded in 2023, it continues to hold its relevance as we transition into 2024. We're discussing today a topic that I hold near and dear to my heart—the art of crafting a magnetic brand story with an enduring power to captivate and engage your audience. Let’s dive in!

 

In this episode, I discuss:

  • Why I abandoned my vision board for an action board.
  • How to figure out who you are as an entrepreneur or business owner.
  • Why your mindset matters.
  • What is a brand story?
  • Refining brand messaging.
  • Identifying brand voice.
  • How to demonstrate authority.
  • How to make a strategy from your brand story.
  • Achieving higher customer engagement and overall client satisfaction.

    • I believe in manifestation, hard work, and reaching beyond the stars to achieve my goals. In 2024, I’m breathing life into my business and myself. This is our year! 

     

    Key Takeaways:

    1. Create pillar content to recycle into micro-content.
  • Create authority and thought leadership through value and information.
  • Create an action board and follow through.

    •  

    Go Be Awesome!

     

    Original Air Date: Episode 135, January 4, 2023.

     

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    It’s Simply LifeBy Lisa Williams
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