The "holiday season" can present a number of opportunities at the LGS level regardless of the size of the store and the length of time they've been established. We decided that we would leverage our collective knowledge and discuss what actually goes into making the "holiday season" possible.

Via sourced questions, we break down everything from "when do you first start discussing strategy" to "when do you stop ordering from distro" to give you a glimpse into what it's like to experience the holidays from the LGS point of view.