When you first start a new business, most business owners have cited that they will take on any customer. You're trying to build a foundation of clients and also trying to make ends meet. But as your company grows, it's important to start focusing on who exactly your ideal customer is. Which customer type lets you do what you love the most? Which customer type benefits the most from your business? Understanding this archetype will help you frame your marketing objectives so that you can speak directly to your idea customer. Not all customers are good customers. This episode will help you understand just how important finding your perfect customer is and how to do it!