Welcome back to another episode of Floor 9. This week, Tom Trudeau from our partnerships team chats with our managing director Adam Simon about everything that marketers should know coming out of the Apple event on Monday. Together, they discussed various new Apple products, the upcoming Apple Intelligence features, as well as these AI-driven features will change consumer expectations and reshape brand interactions. Topics covered include:

• The new iPhones’ surprising hold on pricing, and what it means for the smartphone market (0:58)
• Analysis of the upcoming suite of Apple Intelligence features (2:23)
• The new “visual intelligence” features coming to iPhones, and what it means for marketers (5:30)
• The ability to capture immersive spatial video and images, and what it means for Vision Pro (7:13)
• Updates to AirPods and additional support for contextual audio (8:32)
• New hearing health features coming to AirPods Pro (11:47)
• New health & fitness features to Apple Watch and Apple’s sustainability goals (14:41)
• What brands should do to prepare for the new era of AI search (17:42)
• How Apple is positioning Apple Intelligence and where the company stands in the AI competitive landscape (19:51)
• Why spatial computing remains a key focus in Apple’s strategic roadmap (21:28)
• The long-term prospect for Apple Intelligence and large language models in general (22:05)
• Closing thoughts on Apple’s latest products and what they mean for a new deployment phrase of consumer-facing AI (25:30)

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