It’s Simply Life

Episode 162: Laying the Essential Groundwork Before Starting Your Business

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Merry Christmas, ya'll, and welcome back to another episode of It’s Simply Life! Today, we’re doing another replay of the best episodes of 2023. I picked this episode because of its power to inspire. I was lucky enough to be a guest on Clicks and Bricks Podcast hosted by Ken Cox, and I'm sharing the episode with you again today! We talked about everything from my personal journey to marketing secrets and everything in between. More importantly, we discuss the #1 MUST DO to make your business successful. Tune in to find out!

 

In this episode, we discuss:

  • The path that brought me to where I am now.
  • Learning through failure and mistakes.
  • How sticky notes brought me out of grief and into a positive mindset.
  • Why taking care of yourself is essential to any entrepreneurial journey.
  • The importance of self-talk.
  • Why confidence played a huge role in starting my business.
  • Getting rid of things and people that don’t serve your growth.
  • The routines that keep me happy, healthy, and in a positive mind frame.
  • The stress of trying to build a business while marketing your business.
  • Creating transformational stories for clients.
  • Don’t chase clients- instead, show up with value.
  • Nurturing clients with information.
  • The difference between marketing and sales.
  • The importance of keeping it simple.

    • In doing this episode with Ken, I discovered that my path in life, while hard and tragic, led me to where I am now, exactly where I need to be. Thriving, traveling, and living a life I designed. If I can do it, so can you! Don’t hold yourself back, and as Ken would say, “Show up with positivity or don’t show up at all!” 

     

    Key Takeaways:

    • Know where your clients “hang out” (LinkedIn, Instagram, Facebook).
  • Focus on that platform and engage daily.
  • Consistency is key!

    •  

    Go Be Awesome!

     

    Original Air Date: Episode 136, January 11th, 2023.

     

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    It’s Simply LifeBy Lisa Williams
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