Floor 9

Episode 165: 2024 Year-End Trend Recap


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Closing out this remarkable year of innovations, the entire Lab team came together for our annual recap of the biggest trends that defined the tech and media landscape in 2024, and look ahead to see what 2025 may bring. Together, the team discussed:

  • The maturing deployment of AI and the long-term prospect of the AI hype
  • The future of search and the impact that AI-driven challengers could have on Google’s dominance 
  • The shifting landscape of social media—more media, less “social”—and how creators navigate evolving platforms and parasocial dynamics. 
  • The major developments in mixed reality, esp. in hardware, and how its user cases might evolve 
  • The streaming landscape in the post-streaming wars era, doubling down on live sports and battling subscription fatigue


Join us for this year-end roundup as we celebrate our team, our guests, and you—our listeners—and head into 2025 with fresh insights and excitement.


If you enjoyed the episode, please consider giving us a five-star review on Apple Podcast. Follow the Lab on LinkedIn and on Medium for our latest insights. Thanks for listening!

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Floor 9By IPG Media Lab

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