Taking into consideration The Cut's recent article on "Friction-maxxing", the rise in more whimsical fashion and beauty looks, and people's quests for going analog in 2026, I am lead to conclude that Friction is going to serve as a macro trend for this new year. Tune in to this week's episode to hear my deep dive on the current state of fashion, beauty, and culture and how they point to this overarching trend.

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