In this episode of the Crafty Ass Female podcast Brandi Kincaid is back for the second of a three episode series. Brandi and Kristin love to get deep on topics and authenticity is a good one. They get into a great conversation about what it means to be a person, a woman, and a small business owner, on the internet.
There are constant changes on social media. Whether it's one of the the algorithms that you're supposed to be keeping up with or one of brand new features that you're supposed to be learning how to use and prioritize, there is a lot going on when it comes to 'trying to optimize' your presence on social media.
But you don't have to optimize who you are on social media in order to show up and connect with people who are going to be interested in who you are and what you do. Kristin and Brandi talk about how as long as you show up as your authentic self, you'll do just fine.

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