This week on The EnTRUEpreneurship Podcast, Wes hosts Aleksandra Efimova, CEO and Founder of Russian Pointe — a dance apparel brand that has grown from a college dorm room operation to a multi-million dollar global enterprise. Efimova’s entrepreneurial prowess has gotten her far and is noticed by many, including Ernst and Young who nominated Efimova as a finalist for Entrepreneur of the Year in 2017.

 

On the podcast, Efimova recounts her incredible journey which ultimately started in the Soviet Union, where entrepreneurs were literally nonexistent. In fact, Efimova admits to not even knowing the word “entrepreneurship” for the first 15 years of her life. Yet, as with all podcast guests, Efimova found a way to grind against the odds, seize opportunities, succeed, and learn lessons along the way, which are valuable for all listeners.