In this episode of The Glow Up Revolution, host Megan Winkler sits down with Rachel Lee, personal brand stylist and designer, to explore what it really means to build an authentic brand in a curated world.

Rachel shares her journey of merging design with self-expression and how personal branding can become a tool for empowerment rather than performance. Together, Megan and Rachel unpack how your brand identity isn’t just about colors and fonts; it’s about the energy, values, and essence you bring to your work.

They also discuss the challenges of staying true to yourself in professional spaces, the pressure to “look the part,” and why authenticity is the most magnetic quality you can bring to your business.

Rachel introduces her free resource, the Brandstart Checklist, which helps you clarify and confidently take the first steps in crafting a brand that reflects you, not who you think you’re supposed to be.

Rachel's Website: https://racheltylee.comRachel's Business Website: https://neogenesis.me/

Grab your BrandStart Checklist here: http://neogenesis.me/brandstart-checklist/

Rachel's IG: https://instagram.com/racheltylee/Rachel's LinkedIn: https://linkedin.com/in/racheltylee/

Connect with Megan on Instagram: https://www.instagram.com/itsmeganwinkler/

And Join the Patreon: patreon.com/theglowupcircle