The Roy Rundown

Episode 17: Brian Kelly & LSU Embracing NIL in a Major Way


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In this episode, host Brandon Brown explores: 

  • LSU head coach Brian Kelly’s decision to personally match up to $1 million in NIL donations through the Kelly Family Million Dollar Match Fund. 

    • How this bold move aims to boost LSU’s NIL power and prevent future recruiting losses. 

      • The impact of NIL collectives, wealthy boosters, and corporate sponsors in shaping college sports rosters. 

        • The ongoing evolution of NIL and the new strategies emerging in this Wild West landscape. 

        • Tune in for a fascinating look at how NIL is reshaping college sports, one deal at a time.


          Photo by Gus Stark/LSU/University Images via Getty Images


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