The Undeniably Dairy campaign, now in its second year, is making strides in building consumer trust in dairy. In this episode of Dairy on the Air, host and Midwest Dairy CEO Lucas Lentsch sits down with Beth Engelmann, chief marketing communications officer at Dairy Management, Inc. and Victor Zaborsky, vice president of marketing at MilkPEP, to discuss the industry’s collaborative efforts to tell the Undeniably Dairy story.