In this episode, Paul and Mike introduce the first episode of our "Customer Experience and Data Analytics" series, in which we discuss some of the reasons why organizations are looking to leverage the data that they have to ultimately provide a better experience with more value to their customers. We discuss the three high-level types of analytics that organizations can use to deliver insights, including Descriptive, Predictive, and Prescriptive Analytics. We start off our episode by discussing the value (or maybe lack there of) in measuring customer experience through the use of emojis.