JP Paul, VP Corporate Development and Guest Relations with the Minnesota Vikings and Cody Parsons, Chief of Staff with FC Cincinnati share how a solid team working together with great discipline allows for focused decision making - especially when times and information are so fluid - when there is no playbook available for reference.

Chris Wise, GM/Director of Research for Designsensory Intelligence moderates the session. Chris has been digging deeply into the minds of consumers, sports fans and front office pros for over three decades. Unearthing solid behavior triggers and offering well-informed, data-driven recommendations for those involved in the business of sports.

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