In this episode, we're talking about the cost to serve and the importance of understanding the different types of customers.  We discuss moving from a static cost to serve model to a more dynamic approach, including what-if scenario planning. 

The episode is packed with great examples, and we explore taking the cost to serve to the next level, including understanding the environmental impact of different service models. 

I am pleased to join Rob O’Byrne, the founder of the Logistics Bureau, host of the youtube channel "Supply chain secrets", and a leader in the supply chain space. 

We dive deeper into: 

• Understanding cost to serve and your different types of customers 
• How cost to serve model links to the business strategy 
• Understanding customer behaviours and expectations 
• Creating more dynamic models to deal with macro-level changes 

Supply Chain Secrets - Cost to Serve