Glitter. It’s everywhere. But since at least 2018 there’s been a semi-dark corner of the Internet turning over a revolving door of conspiracy theories about shortages of the sparkly stuff. Lately, Tik Tok has been awash with armchair detectives trying to find out who the top buyer is. Nevermind that Boston-based podcast “Endless Thread” have already done a full investigation based on a Reddit r/UnsolvedMysteries post back in 2019 claiming to identify the buyer.

Assistant Host Russ makes the case that the vagueness and secrecy in Big Glitter might not be as rare (or mysterious) as it seems. Rather, a little manufacturing know-how.

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Join the conversation on LinkedIn to drop your theories on how glitter is made and where it's all going.