In this episode I define what a brand/brand development is and how it relates to the marketing mix. “Brand” is a widely used term with an equally wide misunderstanding. Tune in to evaluate if you have a properly branded business, a business with no brand, or if you are in the idea stage this is some really great information to have.

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Planning in Pajamas: https://lifeincouture.com/events/2018/10/20/planninginpjs

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