Hiut Denim, based in the tiny town of Cardigan in the UK aims to make the best jeans in the world. But their real mission came because the jeans factory in their small town closed in 2002, laying off 400 people. David, along with his wife and co-founder Claire has been on a quest for the past 9 years to get those 400 people their jobs back. His approach to business is powerful, inspiring, and really applicable to any creative business owner who wants to market what they make and tell their story better.