What you'll learn about in this episode
In this episode we're connecting with a digital marketing veteran and trail blazer to help us understand how companies in Niche B2B industries can get the best value for their advertising dollars.

Topics include:
Tips on defining your audience
Narrowing Focus to improve results
A tip for B2B medical marketing
Areas you're wasting your money in
How to get started in Linked Ads

Guest: AJ Wilcox
AJ Wilcox is a LinkedIn Ads pro who founded B2Linked.com, a LinkedIn Ads-specific ad agency, in 2014. He's an official LinkedIn partner, host of the LinkedIn Ads Show podcast, and has managed among the world’s largest LinkedIn Ads accounts worldwide. He's a ginger & triathlete. He lives in Utah, has 4 adorable kids, and his company car is a wicked-fast gokart.

About B2Linked
Founded in 2014 by veteran digital marketer, AJ Wilcox. The B2Linked team manages the largest and most sophisticated accounts worldwide. They're Certified LinkedIn Marketing Partners,  a designation they're extremely proud to bear.

To date, they've managed hundreds of LinkedIn Ads accounts, spent a cumulative $135M+ on the platform, and have managed 5 of LinkedIn's top 10-spending accounts.

For accounts spending over $100k/mo, they double your leads at the same budget, in the first 2 months, on average.

🔬 They're scientists that understand the very DNA of LinkedIn Advertising, and they're always testing and learning 🧬

They're mission is to bring truly sophisticated LinkedIn marketing to our clients, making them internal rockstars.

Resources:

    Website: https://b2linked.com/

    Email: [email protected]

   LinkedIn Personal: https://www.linkedin.com/in/wilcoxaj/

LinkedIn Company: https://www.linkedin.com/company/b2linked/

Additional Resources:
What you need to know to get started on LinkedIn

LinkedIn Ads for Account Based Marketing

How to know if you LinkedIn ads are performing

Doximity A professional Medical Network for Physicians