Today, Jill talks to Kevin Serfas, a farmer and entrepreneur from Alberta who is currently building a feed yard for 40,000 head of cattle.

Jill and Kevin talk about the opportunities in innovation and collaboration in the face of adversity during these challenging times. They also discuss the challenges of public perception fueled by social media and how farmers and food producers can overcome these by working together with large companies and being open about their industry.

Ultimately, he is optimistic about the ability of Canadian farmers to provide a secure food supply for Canadians as well as for markets abroad.

For more information and show notes please visit brightpasture.com. #foodcareers.