Sarah Snudden Consumer Insights Lead for Brand and Innovation at Tea Forté, joins us to discuss the intersection of sustainability and insights, why she felt like she grew up with Miss Frizzle, and which We Better behave! panel she’s looking forward to the most as our MC of the virtual event.

We also discuss the plastic packaging trap, Vermont-based brand thinkers, and visceral consumer reactions versus marketplace shelf realities.

Matt Salem (Senior Vice President, Client Development) hosts the Our Best Behavior podcast.