In this episode of The Printerviews, I am joined by Jess DeCola, who has recently movedfrom substrate distributor GPA to Blooming Color as their Director of Brand and Strategic Growth. With over a decade in the print industry spanning thermal films, food packaging, distribution, and marketing, Jess shares what it feels like to be on day five of a brand new role and why it already feels like coming home.

We explore what drew her to Blooming Color, from the leadership style to a culture where the CEO can tell you something personal about every single employee. Jess opens up about her eight and a half years at GPA, how she walked into a contractor role and told them they would have to hire her, and why she believes culture is the single biggest thing print businesses underinvest in.

We also dive into the She*t for Brains sessions at Dscoop in Denver, which left both of us still processing weeks later. From the keynote on resilience and leadership to audience members grabbing the microphone and sharing deeply personal stories, the sessions proved that our industry is hungry for spaces where people can be honest about what they are going through. Plus, Jess shares her advice for the next generation, inspired by an unforgettable panel moment where a room full of seasoned print professionals were told that they need to catch up with the younger generation.

Key Takeaways