Joe is a bit of a British legend and a good mentor for our mostly consulting start. A great find during the Global lockdown.

This episode we talk a bit about his career and the back story behind the book "Shoe Maker" which is available on hard and paper back in all good book stores.

We also talk about industry, the resilience and necessity of the sports sector, his run in with Tyson Fury, the improver mindset and a fair bit more.

Needless to say you can learn a lot about life from an 85 year old who built a sports company to out sell Nike in a 30 year period.