Join us in this compelling episode as we sit down with Keld Jensen, internationally recognized as one of the world’s top negotiation gurus. Keld has traveled the globe, teaching, lecturing, and speaking on the nuances of effective negotiation. In our discussion, he reveals a critical insight: up to 40% of potential value is forfeited in negotiations due to a lack of trust. With his extensive expertise, Keld explains the substantial impact that trust has on negotiation outcomes and why many businesses and professionals still rely on outdated tactics from the 1980s and 1990s. He passionately argues for the necessity of modernizing our negotiation strategies to better handle today's complex challenges. Tune in to learn from a leading expert on how to build trust and refresh your negotiation techniques for the modern era.

Keld's LinkedIn: https://www.linkedin.com/in/keldjensen/

Tony's LinkedIn: https://www.linkedin.com/in/tony-anagor/