HIGHLIGHTS

02:08 Tiffany first started off in law as her background and how it was able to help shape her to what she ultimately is now today, being a leader in innovation in a legacy company

08:18 The start of a solution to the inefficiencies of the construction industry in terms of changing how it's been over the years in regards to its methods to address concerns that were widely accepted

14:50 Tiffany's motivation towards her challenges in the construction industry

17:17 Your setbacks are interrupted by successes and why motivating and believing in yourself in those dark moments is what drives you to continue on your path

20:17 The customer you thought you have is not the customer you're looking for and how to identify that

24:16 The first or next step to approach a challenge about disrupting the status quo of a massive industry

QUOTES

06:24 "The contractors that were under us who were more experienced, I asked them 'why don't you challenge this more and isn't this a problem for you and how have you dealt with this?' And they just said this is baked into the business model across the board. These inefficiencies, these assumptions, these subjective opinions ... and everybody just accepted it over the years."

07:43 "If there was software or a method that was widely adopted across the industry to sort of address these concerns. Then I'd really wanted to understand it, and study it, and figure out how do I improve on it. But then what I discovered was there was nothing, it was a void."

15:46 "People who are of a stature who are subject matter experts, who know the industry, see what I created and tell me, 'this is special and you just need to hold on because your break is coming.' And that's what kept me going."

20:56 "You need a seat at the table at the people who own the projects because they are losing money. And if you can help save them money, they control everything down ... that's the value of having a diversity of advisors with different backgrounds to help you see the forest for the trees."

27:00 "The best advice I can offer is for me the big thing is transparency. And if you are transparent with the people who work for you and transparent with your customer. Then I think you building a very healthy environment where there's little room for surprises."

32:29 "In all bad things there's opportunity. And I am a firm believer that when it's the dark, dark times, there is an opportunity if you just have the clarity of mind and willingness to see it. The other thing is, and I've already said it is 'if it was easy, everybody would be doing it.' So find some solace that you're doing something that a lot of people aren't willing to do the work to accomplish. And lastly is ... follow the money."

Follow the link below to learn more about Tiffany.

• LinkedIn - https://www.linkedin.com/in/tiffanyhosey

This series is being put together in collaboration with AIGA Minnesota - one of the largest chapters of AIGA, that works to enhance the value and deepen the impact of design across all disciplines of business, society, and our collective future.

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