Roku’s stock hit an all time high as result of deal with  NBCUniversal. 

The deal will keep NBC News, NBC Sports, E!, Bravo and the rest of NBCUniversal's apps on Roku while adding Peacock, the new NBCU streaming service that Roku had up until now been unwilling to carry

According to the Motley Fool the agreement came down to agreeing to share ad money in exchange for access to Roku’s 43 million active accounts.

AT&T and Amazon have had similar disagreements. 

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