In this episode of The Unlocking Value Podcast, John Howard speaks with Pekka Metsaranta, founder and CEO of Sisua Ltd, a consultancy known for stepping in to help clients succeed with their most complex programmes. From M&A integrations to large-scale systems delivery, Sisua operates where clarity and execution matter most.

Just as Sisua thrives amid complexity, Pekka’s own path has been equally demanding. He built Sisua from the ground up without co-founders, delivered work while building the business, and learned the hard way what leadership really means when there’s no safety net. His story is one many consultancy founders will recognise: full of steep learning curves, hard decisions and the discipline to keep going when belief is all you have.

Together, John and Pekka explore what it takes to build a values-led professional services firm in real-world conditions, without shortcuts or illusions.

Key discussion points include:

• What meaningful balance looks like for founders and the practical levers that make it possible
• How to lead with accountability in a collaborative, non-hierarchical culture
• What can happen when you scale internal processes too early
• Why leadership in complexity demands belief and resilience

For founders and leaders building firms in uncertain markets, this is a candid, grounded lesson in navigating tough challenges without losing sight of what matters.

Host: John Howard, Partner at Garwood Growth
Guest: Pekka Metsaranta, CEO of Sisua