Floral Shop Podcast

Episode 17: Preserved Blooms: Charina Cabanayan’s Floral Innovations

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Show Notes:

 

  • From childhood fascination with flowers to a thriving floral business
  • Influences from her grandmother’s rose garden and her transition from fashion design to floristry
  • Specialized in creating botanical gifts, including dried flowers in glass containers
  • Transition from growing and drying flowers to sourcing from local farms
  • Methods of drying flowers: natural hanging and pressing
  • Best practices for displaying dried flowers to ensure longevity
  • Advice on refreshing and maintaining floral arrangements
  • Development of floral greeting cards combining 2D and 3D art
  • Collaborations with local artists to create unique designs
  • Managing a small, dedicated team with a mix of in-house and remote workers
  • Strategies for business growth, including partnerships with a sales team
  • Seasonal business dynamics and how Charina utilizes the off-season for planning and strategy
  • Evolution from in-person events to a strong online presence
  • Future plans for SEO, email marketing, and press outreach
  • Expansion plans for Orchid and Pine, including potential international sales
  • Creating a studio experience that engages all five senses with floral beauty
    • This episode features an interview with:

     

    CHARINA CABANAYAN

    Owner of Orchid and Pine

    Charina Cabanayan is an artist, creative and multi-passionate entrepreneur. She started Orchid & Pine Studio in 2022, combining her love for flowers, design and well being to create a collection of one-of-kind botanical gifts for all the senses. 

    Charina is passionate about flowers which stems from her grandmother who had the most magical rose garden.

    Charina started her journey in design with a BFA in Fashion through California College of the Arts in San Francisco. While working as a designer and boutique owner, she discovered the amazing health benefits of Yoga. She began to integrate yoga and energy healing practices into her daily routine to bring a more holistic and spiritual balance to her fast paced life as an entrepreneur. 

    Charina is a creator at heart and cannot imagine a life without working with her hands – whether it’s through gardening, painting, making things or energy healing. 

    These days you can find Charina practicing and teaching community yoga, going on long hikes with her dog, playing in the river with her family or curled up in a sunny spot with a great book. 

    Important Links and resources mentioned:

    To learn more about Charina and her botanical design studio, visit www.orchidandpine.com

    diving deeper:

    If you loved what you heard today and are eager to bring some of those ideas to life, don’t forget to grab our FREE resource—the Brainstorming & Organizing Thoughts Worksheet. It’s designed to help you capture and organize your creative floral concepts effortlessly.

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    Floral Shop PodcastBy Ziv Raviv