Ricky Ray can’t sit still.  His mind is constantly churning new thoughts and new plans.  He is a person who has learned to constantly evolve in life and in business.  He has grown his company by staying lean, evolving, and surrounding himself with people who are better than he is.  He learns from every experience and cherishes life.  Advertising in a more effective and natural way comes second nature to him, he appeals to what makes sense, and many companies have bought into it.  A great example of thinking outside the box.