In this episode of the Digital Marketer's Guide podcast, host Preston Parshall and SEO expert Samantha Pape explore the current state of AI in SEO and Google's push for high-quality content. They discuss how to maintain E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) in your content, the significance of original research, and combining SEO with other marketing channels for comprehensive strategies.