Coaching Conversations with the AoEC

Episode 17 – The Strength Report: Why coaching shouldn’t be a perk


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In this episode, we sit down with Sam Heighway, founder of Be Business Fit and author of The Strength Report 2025, to unpack what 170 UK leaders and professionals told her about coaching in their organisations. The findings reveal a clear appetite for coaching, but also persistent barriers that keep it out of reach for many.

We discuss:

  •  Why coaching is a necessity for confident leadership, not a luxury for the few
  • The gap between perception and reality: “coaching is for anyone” vs who actually gets it
  • The hidden costs of not coaching and how to make the ROI case
  • Practical steps to normalise coaching access across all levels

Whether you’re a senior leader, HR decision-maker or simply curious about how coaching strengthens culture and performance, this conversation offers insight, evidence and actionable ideas.

You can link with the speakers here: 

  • Karen Smart, faculty, the AoEC – host
  • Sam Heighway, director and founder Be Business Fit - guest panellist 

You can also connect with Sam via Instagram or Facebook

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Coaching Conversations with the AoECBy The AoEC

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