The 3 most important areas of digital marketing that are vital for your business are:

· SEO

· Social Media

· Email (yes, email)

None of these are actually dead – no matter what clickbait article you read.

The common denominator for these pillars is Content Marketing.

At a very high-level, every SMB and #entrepreneur needs to:

1) Create a Digital Marketing Plan (and document it)!

2) Identify your objectives and goals

3) Create content that speaks to your Ideal Customer Avatar or Buyer Persona

4) Incorporate the 3 digital marketing pillars into your marketing mix:

a. Optimize your content for search engines

b. Distribute your content via your website, social media and email

Listen as Ryan Smith and Christopher Casale dig deep into the 3 Pillars of Digital Marketing on the Digital Marketing Happy Hour.