OnBase: Smashing Sales and Marketing Misalignments

Episode 17 | Using Podcasts effectively in B2B Content Marketing

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 The face of content marketing and content consumption has seen a shift, with audiences showing a rapid increase in preference for video and audio content.

We spoke with Logan Lyles of Sweet Fish Media in this episode to discuss the various ways in which B2B marketers can use podcasts to enhance their content marketing efforts. Have a quick listen!

Key Takeaways from the episode:

  1. A lot of folks in B2B sales are finding it very tough to break through the noise to connect with their target accounts. Having your own podcast gives your team the unique ability and often times the ability for sales too to break in to new accounts starting with the aim of interviewing your ideal clients on your podcast.
  2. The big reason we see audio content  gaining attention is because of the nature of the way that we live and do work these days. 
  3. The timing for podcasting is really really good as we touched upon. But the thing I would encourage folks to think about is this idea of content based networking where you collaborate with your ideal clients and potential referral partners to create content.


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