In most B2B organizations, the struggle to create alignment throughout your customer-centric departments is real. We see it all the time. Sales and marketing may get misaligned on process or messaging. Product may be developing features that don’t actually solve for a customer's need. CX may be delivering something different than what a customer was sold. Executives may be creating strategies and goals without real insight into your competitive position. Misalignment can occur everywhere. 

And when you don’t create alignment throughout your organization, you can struggle to hit revenue goals, fail to solve customer needs, and slow business growth. 

But, what if you could tap into the voice of your customer to get irrefutable insight into your market? Could this help to create alignment within your organization? 

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