Joel Willans, author of the Very Finnish Problems books, learns how the polluting textile industry is facing much-needed renewal thanks to Finnish innovation. Emmi Berlin from Jyväskylä based wood pulp fiber/textile startup Spinnova brings us unsettling details on the dead ends of fast fashion, while providing an alternative that just might keep us clothed for decades to come. Co-host Joe Konderla points out teachable moments in a UK program which caused the scrapping of perfectly usable Ford Escorts.

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Produced by Thomas Nybergh / Ink Tank Media

Shownotes:

Joel’s latest book - More Very Finnish Problems: https://www.gummerus.fi/fi/kirja/9789512407507/101-very-finnish-problems/

Spinnova’s technology: https://spinnova.com/our-method/technology/

Episode 6 of our podcast features more musings on the textile industry and fast fashion: https://inktank.fi/very-finnish-problems-episode-6-rinna-saramaki-ethics-clothing-industry/

UK Vehicle scrappage scheme wasted perfectly good cars: https://en.wikipedia.org/wiki/Vehicle_scrappage_scheme

Emmi’s recommendation - Stacey Dooley’s documentary on fast fashion: https://www.timetimer.com/

Joe’s recommendation - Facebook Marketplace for secondhand-oriented shopping: https://www.facebook.com/marketplace/

Vaaterekki - Helsinki-based clothes lending service: https://www.vaaterekki.com/