This episode is about a crucial and amazingly underutilized part of Facebook ads - custom audiences.

A custom audience is defined as - “An audience of people who have some kind of relationship with your business”

In Facebook terms this could be -

- Email list

- Website visitors

- Video viewers

- Page Engagement

- Instagram business profile

There are others but these are the main ones.

Hint: on the episode I give a tip on how to use your LinkedIn contacts.

Using these audiences you can show ads to people who watched a certain video but haven’t visited your website.

You can show ads who added something to the shopping cart but didn’t checkout.

But you gotta create the custom audience to do that stuff!!

Find out how on episode 17!

Where to go for help - Join my closed Facebook group - Funnel Strategies for Facebook https://www.facebook.com/groups/thefunnelstrategist/